DTC Retention · Email & SMS

The retention system that turns your list into predictable revenue

We build and run the email and SMS engine that grows the share of revenue your brand keeps, measured honestly, and backed by a guarantee.

25-40%
of DTC revenue should come from email & SMS
90 days
performance guarantee, or you don't pay
Senior-led
the operator who builds it, runs it

Most DTC brands leave 20-30% of their revenue sitting untouched in their email and SMS list. You already paid to acquire those customers. Shorebreak makes them buy again.

The Process

A simple system to compound revenue you already earned

Three moving parts, run end to end, so retention stops being an afterthought.

01

Grow the list

High-converting pop-ups and sign-up flows that turn anonymous traffic into subscribers you own, on channels no ad platform can tax.

02

Automate the journey

Lifecycle flows from welcome to post-purchase that move first-time buyers to second, third, and fourth orders on autopilot.

03

Keep them coming back

Campaigns, segmentation, and SMS that turn buyers into repeat customers, the highest-margin revenue your brand has.

Services

Everything your retention channel needs, handled

One senior operator owning strategy, build, and execution across email and SMS.

Strategy

Klaviyo & lifecycle strategy

A retention plan built around your margins and your customer data, not a template. We map the flows and campaigns that actually move revenue.

Build

Flows & automation

The core automations most brands run half-built: welcome, abandonment, post-purchase, winback, replenishment, and SMS, done properly.

Execution

Campaign calendar

A tested cadence of campaigns and sends, segmented so your list stays healthy and your best customers hear from you the right amount.

Craft

Design & copy

On-brand emails that look premium and read like a person. Every send is built to convert, not just to look good.

The Shorebreak Guarantee

We'll grow email & SMS to at least 25% of your revenue in 90 days, or you don't pay the retainer until we do.

Honest attribution

Klaviyo-attributed, a stated window, benchmarked against your baseline. No inflated numbers to justify a fee.

No lock-in

Month to month, 30-day out. We keep the account because results earn it, not because a contract traps you.

Senior, not outsourced

The operator who builds your account is the one who runs it. No junior hand-offs.

Why Shorebreak

Built to fix what most retention agencies get wrong

Typical agency

  • Inflated attribution to justify the invoice
  • Locked into 6 to 12 month contracts
  • Your account run by a junior
  • Template flows, set and forget
  • No skin in the game
  • Shorebreak

  • Honest, auditable attribution
  • Month to month, no lock-in
  • Senior operator on every account
  • Tested, tailored to your margins
  • A guarantee tied to your revenue
  • Jean, founder of Shorebreak
    Meet the founder

    Retention run by an operator, not an account manager

    Shorebreak is deliberately lean. You work directly with the person building and running your email and SMS, someone who has spent years growing DTC brands and knows what actually moves contribution margin, not just open rates. That's the whole point: senior attention, honest numbers, and a guarantee that only works if you win.

    — Jean, Founder

    FAQ

    Everything you need before we talk

    Who is this for?

    DTC and ecommerce brands, typically doing $50K to $500K a month, that have a customer list they're under-monetizing through email and SMS.

    How does pricing work?

    A flat monthly retainer plus an optional performance share on the revenue we drive above your baseline. No hidden platform markups. We cover the exact numbers on your strategy call.

    What's the guarantee, exactly?

    For qualified brands, we'll grow email and SMS to at least 25% of your total revenue within 90 days, measured in Klaviyo and fully auditable, or you don't pay the retainer until we hit it.

    How much time does it take from me?

    Very little. After onboarding and brand alignment, we run the channel. You review and approve, we do the work.

    Do you have minimum contracts?

    No. Month to month, 30-day notice. We keep clients on results, not lock-in.

    What platforms do you work on?

    Klaviyo for email and SMS is home base, on Shopify. On another stack? Mention it on the call.

    Free Strategy Session

    Find the revenue hiding in your list

    A 30-minute session where we audit your retention setup, show you the real percentage email and SMS should be driving, and hand you the plan to get there, whether or not we work together.